Driving Impact Through Digital Product & Team Leadership
A proven track record in product leadership and digital design, adapting to industry evolution while building high-performing teams and strategic solutions on a global scale. Skilled in UX/UI and team management, with a focus on impact and long-term growth.
Hi, I'm Enric Fernández Lieder
With a career spanning nearly three decades, I have built and led high-performing teams, shaping digital experiences at the intersection of design, strategy, and innovation. Over the past 12+ years, my focus has been on product leadership, UX/UI design, and team management, driving impactful solutions in complex global environments.
Currently, as Head of UX/UI Services at Zurich Insurance, I lead strategic design initiatives across multiple markets, ensuring that user-centered solutions align with business goals. Previously, at AXA Partners, I built and scaled the UX/UI function, integrating research-driven insights into product development. My experience also includes leadership roles at frog, Vall d’Hebron Hospital Campus, Civiciti, and Doctoralia, where I played a key role in transforming digital products and services.
Before transitioning fully into digital product design, I spent over a decade in global advertising agencies, working with top-tier clients. At Ogilvy Interactive, I spent four years leading major campaigns for international brands, refining my expertise in storytelling, branding, and visual communication. This foundation in creativity continues to inform my approach to digital design and product strategy today.
Beyond leadership, I am passionate about fostering collaboration, innovation, and excellence. My work is rooted in the belief that great design is not just about aesthetics—it’s about creating seamless, meaningful experiences that drive real impact.
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For further information about my experience, please visit my Linkedin profile