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Designing leadership. Leading by design.

Hi, I'm Enric Fernández Lieder. Blending strategic vision, UX/UI expertise, team empowerment, and creative direction to build digital products and experiences that create real, lasting impact.

Transforming global service workflows through Human-Centered Design

Transforming global service workflows through Human-Centered Design

Driving organizational transformation through Product-Oriented Teams

Driving organizational transformation through Product-Oriented Teams

Scaling empathy: the design of a multinational roadside assistance platform

Scaling empathy: the design of a multinational roadside assistance platform

Delivering a seamless Home Assistance Experience: From local pilot to global solution

Delivering a seamless Home Assistance Experience: From local pilot to global solution

Lessons from building a UX/UI Team in a Global Insurance Company

Lessons from building a UX/UI Team in a Global Insurance Company